Company Promotional Items

Tuesday, June 13, 2006

Promotional Pens: Writing Your Edge in Business

Promotional Pens: Writing Your Edge in Business
By John Morris

Pens are used by almost everybody, from students, professionals, housewives, company executives and virtually any type of job. Therefore making a promotional pen that contains the company logo, a product name, a company design and any marketing idea that a company wants the public to see is definitely effective. It reminds your customer of your company each time the pen is used. Promotional pens could be used as low-cost promo pens at the point of sale or better-quality promo pens a consumer will keep and use everyday. Promotional pens are perfect giveaways for corporate events, launchings, tradeshows, exhibits and other marketing activities.

The business of making Promotional Pens is very challenging. It should answer the very question a prospective client will ask you. “Why would we choose your company to make promotional pens for us?” or “What makes you different from others who are also into promotional pen business?”
Likewise, if you are part of a company that is looking for potential suppliers of promotional pens, you should be very careful in choosing one.

The goal should always be to develop a promotional pen that will meet or even exceed the client’s expectations.
Here are some tips that draw a line between a promotional pen that brings more profits to a company and a promotional pen that could lose sales for the company.

1. Quality

The promotional pen that you create can make or break a company. When your pen breaks easily and loses ink easily, that reflects the quality of products or services of the company it represents.

The product development of these pens should make use of state-of-the-art technologies. It should have a quality control system that assures that there will be no promotional pen below quality standard that should be delivered to a client.

The quality and quantity of the pen produced always depends on the budget allotted by a client. A supplier should always give the clients the best for what suits their budget.

2. Planning

Making a promotional pen should be carefully planned. This includes precisely knowing what the needs of the clients and defining a product that meets those needs. You should know the target market of the promotional pens. If these pens are for students, you can make them useful by adding red, blue and black ink buttons in each pen. Are these promotional pens for a company’s sales force? Then, the pen should reflect the company logo, colors and should reflect elegance and class to impress the company’s clients.

There should be constant communication and monitoring throughout the planning process between the company and the client.

Client Needs

Adaptation to constant changes in clients’ needs should be very important. A promotional pen company should continually look for new designs and features that marketing companies are looking for. It should be a never ending process to improve your product.

Product Manufacturing

Workers are a key part of production. Every order is a custom order therefore the employees should be very much aware of their personal responsibility for product quality and take pride in producing them. There should be constant productivity and quality trainings to maximize the skills of the workers and the potential of the company’s equipments and resources. The morale of workers should be high to reflect high quality products. There should be an effective mode and system of communication between the management and the workers to address various problems of the workers.

Types of products

A potential client will always be impressed if you can offer a wide variety of pens.

Examples of which are:

Ball point pens, Biodegradable Pens, Executive Pens, Fibre Tip Pens, Fineliner Pens, Fisher Space Pen, Fountain Pens, Gel Pens, Laser Pens, Mechanical Pencils, Multi Function Pens, Pen Sets, Pen and Pencil Sets, Pen Refills, Recycled Pens, Retractable Pens, Security Pens, Souvenir Pens, Stationery Pens, Twist Action Pens, and lots more.

Product Improvement

In making Custom Made Promotional Pens, research and development is vital in making a company better than the competitors. There should always be new features, techniques, innovations that you can offer a client. New design, a different color, shape, engraving or even a special type of ink can easily give your company a client’s nod of approval.

Integrity and Professionalism

Two of the most important traits in any business relationship are integrity and professionalism. You should always keep your word to a client and be prompt in their deadlines. Make sure you deliver what they want and when they want it.

The key to marketing your Promotional Pen business is to make your customer happy and for sure your endeavor will be a success.

For more great promotional pen info and advice check out: http://www.weknowpens.com

Article Source: http://EzineArticles.com/?expert=John_Morris



Promotional Pens


Bizarre Promotions, Inc.
Your leader in Promotional Products

Thursday, June 01, 2006

Tradeshow Promotional Product Giveaway Tips

Tradeshow Promotional Product Giveaway Tips
By Rick Sheldon

· Pre- Tradeshow Marketing. Begin marketing your tradeshow prior to the trade show date by letting your contacts know you will be participating in the tradeshow event. Encourage them to attend and let them know a gift will be waiting for them when they visit your booth.

· Know your tradeshow booth visitors. Greet each tradeshow booth visitor with a handshake and request their card (great opportunity to "grow your Rolodex"). Our Motto: No card / No gift! Trade show promotional product giveaways are a tradeshow highlight but an expense for which you deserve payback. Although you don’t want guests just wandering in and out of your tradeshow booth, snagging your promotional product giveaways, it’s a great opportunity to make an impressive acquaintance and get their card for a future contact. From about a dollar or so and up you can purchase an appropriate promotional products to interest your clients and potential clients. Remember, each interested visitor to your tradeshow booth is a potential client.

· Initial Impact at the Tradeshow Door. Station a representative close to the tradeshow entrance to present each trade show visitor a promotional tote bag sporting your name or logo to create a significant impact. Your name will then be displayed throughout the tradeshow floor as clients and potential clients browse through all the booths carrying your promotional tote on their arm. When they do arrive at your booth, they will certainly have name familiarity and perhaps even be on the lookout for you as they wander through the tradeshow floor. Each tote bag should include a flyer identifying your company, describing your business and the promotional items you can provide.

· Don’t forget the children - the child in each of us, that is. You're bound to see a significant increase in tradeshow booth traffic when your handout is a toy, i.e. a Yo-Yo. We have seen tradeshows where traffic was stopped in the aisle trying to work a new toy promotional product and those who haven’t yet gotten to your booth to pick up their toy giveaway are asking "where did you get that?" To get additional bang for your buck, distribute promotional products to other tradeshow exhibitors so they too will be playing with them throughout the tradeshow, also displaying your name and directing new visitors to your booth. Hint: You can attract special attention by having an "expert" (or self-made expert) showing off your promotional product toy at the tradeshow booth site. You can go a step further by promoting a contest involving your promotional product with a prize for the winner and creating even more interest in your tradeshow booth and providing the ultimate bang for your buck.

· Trade show Promotional Products that count. Whether it be useful, entertaining or in some way a very memorable tradeshow promotional product giveaway be sure it is one that will hang around awhile to clearly sport your name or logo and bring a lasting reminder of their visit to your tradeshow booth. That "hang-around" quality is one that really counts. When trade show guests visit several tradeshow booths in a day, how easy it is to forget who was who and who had what. Be sure your business card and/or a flyer describing your business and the products and service you can provide is attached to each giveaway you handout.

We have used these tips successfully in many tradeshows and they should make your next show even more successful.

Author: Rick Sheldon has 18 years experience in the Promotional Products Industry and is currently CEO of Save on Promotional Products Inc. a Discount Online Promotional Products Company. He can be contacted at:

email: rick@saveonpromotionalproducts.com; or visit Custom Trade Show Giveaways.
Article Source: http://EzineArticles.com/?expert=Rick_Sheldon


Tradeshow Promotional Product Giveaway Tips

Bizarre Promotions, Inc.
Your leader in Promotional Products