Promotional Products Don't Work, Unless You Do This...
Author: Cindy Carrera
Promoting your business is hard work! You have the aching head
and feet to prove it. And if you're like most business owners,
you're tired tired tired of purchasing promotional products that
get little to no results.
That's because you haven't done the most important thing first:
plan. Yes, purchasing promotional products takes more than
skimming through a mail order catalog or clicking to a promotion
product site and placing an order. You need to put some time and
thought in to what and how you plan to use the promotional
product.
You need to ask questions like what's the basic idea of this
promotion. What results do I want? What IS the promotion
exactly? Who's it for, youngsters or oldsters? Where do they
live? If I received this promotional product, would I use it or
toss it?
Which is probably the single most important aspect of
promotional items that marketers totally fail to consider. If
they wouldn't use that cheap pen or soda can themselves, why
would they think their customers would use them?
So never, ever underestimate your customer-even if that customer
or person who will be using your promotional product is a child
or teenager. In fact, you can pretty much count on the fact that
unless you do some serious planning for your promotion, any
promotional item or product you give away will be taken home and
given to the kids.
That's why it's essential to plan your promotional product
purchases around a central idea, much like you would for an
advertising campaign. And that means knowing if there's a need
for your promotional product. It isn't likely that people are
beating down your door to get a notepad or refrigerator magnet
from you.
If people don't want it or can't use it, a promotional product
isn't worth very much to them. The reverse is true too. If the
promotional product doesn't directly relate to your business and
give people a reason to buy your product or use your services,
then it isn't going to do your bottom line any good at all.
Worse, the money you spend on it is pretty much wasted.
So pull together your top people and have a brainstorming
session for good promotional product ideas. Find out what your
customers really want-and more importantly, what you mean to
accomplish with your promotional product. This ensures you'll
have dynamite promotional products that get you the results you
want every time.
About the author:
Cindy Carrera has dominated the art of giving http://www.corporate-promotional-gifts.com Learn the secret to picking dazzling corporate holiday gifts and be sure to be remembered.
Tim Somers
Bizarre Promotions, Inc.
