Company Promotional Items

Monday, March 19, 2007

Running a business requires you to use various marketing strategies and determining when it's best to use which. One marketing strategy that you'll no doubt use often is giving out promotional products, and if you haven't had any experience yet with this strategy, here's what you should know.

What are Promotional Products?

Promotional products can be any product that's given away - usually for free or at a reduced price - to achieve a certain result.

Uses or Benefits for Promotional Products

Creation and Retention of Interest - If the promotional products you're giving away are useful and durable, recipients would no doubt be able to use them for a long time. Consequently, they can become your customers in the future because the imprinted logo or brand name on the promotional products constantly reminds them of how they got the product in the first place.

Trade Show Traffic Generation - If you are joining a trade show, one way of encouraging people to visit your booth is to offer promotional products. And to make sure that the benefit's mutual, make sure that you attach a pamphlet to the product or require people to listen to you first before allowing them to proceed to the "next step" and accept their "reward". When others see people flocking to your booth, curiosity will usually prompt them to join in and the cycle goes on and on.

Free Samples as Promotional Products - If you've got a new product to introduce to the market, you can give samples away and allow prospective customers to experience for themselves the benefits of your latest product. This can even be a more affordable marketing solution since you don't have to make use of the services of another manufacturing company. In this instance, it's your own factory that's manufacturing the products you intend to give away for promotional use.

Promoting through Corporate Giveaways - Whenever your company celebrates an important milestone - anniversaries, acceptance of any award, or achievement of a special goal - you can use the occasion as another opportunity to "subtly" market your products and services through corporate giveaways.

If you don't know, corporate giveaways are just another synonym for promotional products, and by imprinting the product's name or logo, you'll be able to effectively create and sustain interest once more.

Incentives for Your Sales Force - Contrary to popular belief, promotional products are not for customers alone. They can also be given to your sales team, for instance, to encourage them to work harder in the future.

Possible Problems When Using Promotional Products

Area of Space - When choosing what product to give away, consider the space for printing provided. Will you be able to imprint the complete name or logo of your company or will you have compromise quantity for quality?

Economies of Scale - The manufacturing promotional products will only lower if you order for a higher volume or quantity, but what if you only need less than a hundred?

Distribution Method - If there's no trade show or corporate event that allows you to meet old, new, and prospective customers, you not only need to formulate a production plan for your promotional products but a distribution plan as well.

Production Time Required - How much time is required to have the promotional products manufactured? This might hamper your plans so be sure to take care of such details before signing for anything.


About the Author
Mario Churchill is a freelance author and has written many articles on various subjects. For more information on sales incentives or employee incentives checkout his websites.


Thursday, March 08, 2007

Personalized Photo Gifts

Personalized Photo Gifts - The Secret to Never Going Wrong
by Paolo Basauri


Did you know that nowadays giving a gift even to the hardest person in the World is easy? You just need personalized photo gifts. They are products printed with a photograph, artwork or collage of your choice, so basically all you need to do is choose a product, a photo, and that's it! Easy, right?

Here are some of the products that you will find ready to be printed with the picture you want: apparel, bags, accessories, all occasion frames, wedding & couple frames, photo canvases, afghan pillows, photo albums, personalized family framed, baby & kid's frames, personalized coffee mugs, custom photo puzzles, coasters, plaques, trays, photo doormats, mouse pads, jewelry boxes, calendar kits, playing cards, aprons, ornaments, neck ties and even Rubik's cubes!

Of course, the more time you put on your choices, the better result you will get. There are some easy combinations. For example to a mother is always great to give something with the picture of their children. The best products for that occasion would be a pillow, or a diaper bag or a blanket. For a loved one, you can give a framed poem with a custom photo background or a travel mug to remember you always. Possibilities are endless and if you know the person a lot you can give a tailored gift that is surely to get an emotive response. If you are not sure what picture to choose, take some time and ask the person what they like, maybe a TV show, their hobbies, etc. I guarantee you will find the perfect combination.

Luckily the Internet and technological advances have made personalized photo gifts, an easy & affordable choice. Most online stores only require you to upload the photo, choose a product and pay, all made in a friendly way. Inside any product category you will also find different sizes, quality and materials. It is as custom as you want it to be! So why not try a custom photo gift? You could make the difference this year.


About the Author
Paolo Basauri is an expert author, you can find more information and links about personalized photo gifts on http://photo-gifts.toppayingideas.com, the best place to give a unique gift.



Tim Somers
Bizarre Promotions, Inc.

Friday, March 02, 2007

18% Bizarre Years - 18% Off

In celebration of our 18th year in business, we are offering 18% off over 750,000 promotional products, corporate gifts and tradeshow giveaways.

Promotional items are a key ingredient in the success of any businesses marketing campaign. With a slowing economy every business should consider using promotion items to increase there customer base and therefore increase sales to new customers.


Our latest promotion giving 18% off to our current customers as well as new customers gives every company big or small - the opportunity to use promotional products in their marketing campaign.


For details on our 18% off promotion visit here -







You can also see our press release.


Tim Somers